Filling your followers Twitter and Facebook feeds with constant updates about your business, whether in the form of sales pitches or simply musings you assume they will be interested in, can quickly become overwhelming. A more measured approach will position your business as social savvy, without becoming that account that people feel they have to delete to get away from the constant chatter. Content marketing doesn’t change Like SEO, content marketing is forever evolving and what worked well even a year ago may not be as effective now. It is important to refine and update your strategy to stay current and get the best return on your investment. Learning from industry experts and key influencers, as well as keeping up with official search engine literature, is vital to ensure your business and strategy is riding the crest of the wave and not sliding down its back. Scraping content is as good as writing your own Duplicate content isn’t helpful for several reasons...
Different businesses will require different peculiarities in the approach to their content marketing and offering blanket advice is fraught with danger. This doesn’t prevent people from trying to offer misguided advice on what they insist has worked for them and what will work for all others. Below are a few of the worst examples I often hear. You can expect fast results High-quality content takes time and effort to create. It requires research and attention-to-detail, and once complete, polishing to ensure it shines. Once it’s written and finished, it requires promotion and dissemination among your audience to build engagement. Factor in an outreach campaign and your content marketing starts to reveal itself as a long-term strategy that doesn’t accommodate quick fixes. The more you post on social channels, the more effective your campaign. Social media is perfect for taking your brand and content to a wider audience. It allows fast updates and easy i...