The word has such negative connotations. It’s seen as a tremendous character flaw – the type of insult that someone may yell out in a heat of passion only to stop a conversation dead in its tracks, as the receiving party takes tremendous offense. To be fair, part of that reputation is earned. We’ve all known people that are truly selfish – people that would figuratively (and possibly literally) step on the faces of others in order to pursue their own needs. These people are truly selfish individuals, and they often know very little of caring, happiness, giving, and love, read on... .