Filling your followers Twitter and Facebook feeds with constant updates about your business, whether in the form of sales pitches or simply musings you assume they will be interested in, can quickly become overwhelming. A more measured approach will position your business as social savvy, without becoming that account that people feel they have to delete to get away from the constant chatter. Content marketing doesn’t change Like SEO, content marketing is forever evolving and what worked well even a year ago may not be as effective now. It is important to refine and update your strategy to stay current and get the best return on your investment. Learning from industry experts and key influencers, as well as keeping up with official search engine literature, is vital to ensure your business and strategy is riding the crest of the wave and not sliding down its back. Scraping content is as good as writing your own Duplicate content isn’t helpful for several reasons, chief among them