Filling your followers Twitter and Facebook feeds with constant updates about your business, whether in the form of sales pitches or simply musings you assume they will be interested in, can quickly become overwhelming.
A more measured approach will position your business as social savvy, without becoming that account that people feel they have to delete to get away from the constant chatter. Content marketing doesn’t change Like SEO, content marketing is forever evolving and what worked well even a year ago may not be as effective now.
It is important to refine and update your strategy to stay current and get the best return on your investment. Learning from industry experts and key influencers, as well as keeping up with official search engine literature, is vital to ensure your business and strategy is riding the crest of the wave and not sliding down its back.
Scraping content is as good as writing your own Duplicate content isn’t helpful for several reasons, chief among them being that it is usually obvious to readers that it hasn’t been written specifically for the business that is posting it. The other main drawback to this approach is that it will adversely affect your organic search efforts and could result in a penalty from our friends at Google. Good, unique content is the bare minimum your site should be striving to achieve, with the best sites posting content that is unlike anything their competitors have. While it may seem like a costly and time-consuming investment, great content is key to a long-term digital strategy. Good, unique content is the bare minimum your site should be striving to achieve. Blogging is easy to do well There is an assumption that anyone can write. This may be true in the mechanical sense for most business people, but writing in a way that is engaging and effective requires more than simply punching away at a keyboard for 20 minutes and pressing publish. Beyond the obvious need for grammar and spelling competency, great content marketers tell stories and build brand awareness and user engagement with judicious use of language, imagery and tone.
Typing may get you words on a page, but writing will make them a story. Great content marketers tell stories. Flood your content with keywords and phrases When written well, correctly optimized content shouldn’t read like it is targeting any keywords at all. Google has been actively working to devalue content that focuses on rankings rather than the user.
Panda is the name of the algorithm that assesses the uniqueness and quality of content, helping to ascertain where in the search results to position a particular page. With Panda, Google has become exceptionally good at spotting all manner of shortcuts and attempts to deceive it, with keyword stuffing being one of the most obvious. A grain of salt goes a long way As with any advice, what you choose to apply to your strategy should make sense and be backed by more than one person’s opinion. Read extensively and implement testing to discover what works the best for your business and website. There is no single approach that will work for everyone, so ensure you continue to refine and reimagine your campaign and keep up with changing trends. Staying active and involved in the industry is your best defense against being left behind.
Comments
Post a Comment